The Importance of Online Customer Reviews

The Importance of Online Customer Reviews

Online customer reviews have created a huge business of online marketing and communication that bridges the gap between visitors and sales and also the trust between the company and its clients. According to some studies, more than 90 percent of your visitors read the customers’ reviews before making any purchase. From this, you can easily understand the importance of online customer reviews.

The internet is just amazing. It has brought everything to our fingertips. You can do online shopping through a single click either you are buying groceries or a car. Your goods will be at your doorstep. This sounds amazing but it takes years to build trust with customers and even a single negative review can greatly harm your business reputation. 

Importance of Online Customer Reviews

Importance of Online Customer Reviews

So we have decided to dedicate this article to the importance of customer reviews and how they can impact your online business or reputation.

Purchasing Decisions are based on customer reviews

More than 80 percent of the buyers believe in online reviews as much as any suggestion from a friend or a family member. Positive or negative reviews can greatly affect your selling because customers will see for feedback before making any purchase decision.

Online shopping

If they find the reviews positive and reliable, they will most probably listen to them. Consumers want to link to the critics; they want to learn views from people that look like them, even if they are strangers.

An understanding between the company and clients

Examining reviews from the clients assists you to keep your feet on the ground concerning overall consumer satisfaction, as they can give your business with feedback about what your buyers actually need.

Customer Satisfaction

By using this data as input, you will be able to enhance customer service by promptly and efficiently fix the issues that customers encountered, through building a concrete experience for the buyer and keeping your center on their demands.

Social proof and trust

It is so true that we are social animals since the moment we come to this world and we are curious about knowing what others say before we make our purchasing arrangements. Much like we would ask buddies and relatives for suggestions, review sites enable us to do this online with just some clicks.

Website credibility - Importance of Online Customer Reviews

Get visibility and more traffic

Search engine algorithms consider the importance of customer reviews. A large number of customer reviews mean that your enterprise is valid and trustworthy. More confident consumer reviews will improve your search engine ranking.

Improve traffic to your website

When feedback about a product is shared on social media, viewers may desire to take a glance at the brand’s website, ultimately improving the brand’s awareness and visibility. Feedback on user review sites can also improve the traffic to your website

Free marketing

Positive online business reviews are an extremely beneficial opportunity and can give your business advantages those simple marketing services or campaigns can’t. In short, they are like micro – marketing tools that continue operating long after the online review has been posted, contributing, therefore, a permanent positive image to potential customers and building regular brand awareness that profits the business for both the short and the long term.

Best Email Marketing Services for Small Businesses in 2020

Best Email Marketing Services for Small Businesses in 2020

If you are planning to do email marketing for your business, then you must choose the best email marketing services that can play a vital role in the success of your marketing campaign. Luckily, email marketing is one of the most cost-efficient marketing tools for small businesses. In this article, we will discuss the top email marketing services that will surely fulfill your needs and requirements.

Best Email Marketing Services

Here is a list of best email marketing services for small businesses that will help you to make your decision easier.

Best Email Marketing Services

Constant Contact

Constant Contact

Constant Contact is one of the biggest and fastest-growing email marketing services in the world. Also, it is the easiest to use and beginner-friendly email marketing tool. Each account provides you access to comfortable tracking and reporting, built-in social media sharing features, free image library, list segmentation, Facebook ads integration, and a compelling eCommerce combination for Shopify stores.

The Email Plus accounts are available with robust characteristics like email automation, surveys & polls, tickets, online donations, and subject line A/B testing which assists you to carry targeted emails to increase your open rate.

Email Plans

  • $20/month – For 0 – 500 subscribers.
  • $45/month – For 501 – 2500 subscribers.
  • $65/month – For 2501 – 5000 subscribers.
  • $95/month – For 5001 – 10,000 subscribers.

Sendinblue

Sendinblue - Top email marketing services

Sendinblue is a great email marketing tool for those on a low budget as it is available with a free plan (which is unluckily somewhat confined).

SendInBlue is a unique growing email marketing program. It was primarily made to carry transaction-based emails, but now they’ve consolidated the control of both email and SMS campaigns into one single program.

Email Plans

  • Free – $0 for 300 emails per day and unlimited contacts.
  • Lite – $25/month for 40,000 emails per month and no daily sending limit.
  • Essential – $39/month for 60,000 emails per month and the ability to remove the Sendinblue logo from emails.
  • Premium – $66/month for 120,000 emails per month and marketing automation features.
  • Enterprise – Price varies and includes all premium features, dedicated account manager, priority support, and more.

Drip

Drip - Email campaign for your business

Drip is an ideal choice for those who are eCommerce trader and needs to turn their visitors into subscribers and clients with smart marketing automation. Drip is much more than simply a regular email marketing service. It allows you to have more profound discussions with your clients and send emails at the right time by following their shopping plan and behavior.

Email Plans

  •       Basic– The Basic plan costs $49/month for up to 2500 active subscribers.
  •       Pro– The Pro plan costs $122/month for up to 5000 active subscribers.
  •       Enterprise– The cost varies for this plan and is for people who have more than 5000 active subscribers.

Convertkit

Convert Kit - Best Email marketing tool

ConvertKit was established in 2013 to focus on a segment of the market specifically called “creators”. So, people like vloggers, bloggers, journalists, Instagramers, content creators and more. One of its most significant selling features is how simple it is to build an email automation workflows. It depends on a visual builder, so you can examine how your email flows will work out.

There’s also a built-in landing page editor that’s very helpful, you can carry email marketing and don’t even need a website. Just a source of traffic you need like your YouTube channel or any social media account.

Email Plans

  • $29/month – For 0 – 1000 subscribers and all features.
  • $49/month – For 1000 – 3000 subscribers and all features.
  • $79/month – For 3000 – 5000 subscribers and all features.

GetResponse

GetResponse

GetResponse is an email marketing service that enables users to grow their email list with attractive emails and high-converting signup cards. With their latest and elegant user interface, making your email newsletter campaign live and managing is accessible.

Apart from email marketing, GetResponse is loaded with many online marketing specialties that benefit you develop your business. For instance, you can build and host webinars on your site, create stunning landing pages to convert visitors into clients, and more.

Email Plans

  • Basic – The Basic plan costs $15/month and it covers email marketing, autoresponders, unlimited landing pages, automation templates, and more.
  • Plus – The Plus plan costs $49/month and covers everything in the Basic plan along with list building funnels, sales funnels, sell e-products, webinars (max 100 attendees), and more.
  • Professional – This plan costs $99/month and includes webinars (max 300 attendees), paid webinars, webinar funnels, automation builders, and more.
  • Enterprise – The Enterprise plan costs $1199/month and includes advanced features like dedicated IP address, deliverability consulting, transactional emails, webinars (max 500 attendees), and more.

Mailchimp

Mailchimp - Best Email Marketing Services

Mailchimp provides a simple email builder, autoresponders, segmenting contacts into groups, and easy tracking for analytics. It also enables you to set up delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

You can readily combine MailChimp with WordPress, Magento, Shopify, and many other programs.

Email Plans

  •       Free– $0 includes 7 marketing channels, basic templates, marketing CRM, and 1-click automation.
  •       Essential– Starting a $9.99/month
  •       Standard– Starting at $14.99/month
  •       Premium– Starting at $299/month